Business Marketing: Connecting Strategy, Relationships and Learning

by | Jul 8, 2018 | Marketing Books | 0 comments

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Business Marketing: Connecting Strategy, Relationships and Learning

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Amazon Price: $100.40 (as of March 15, 2020 1:57 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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