Rate this post<\/span>\n <\/div>\n <\/div>\nPractical, prescriptive advice on successfully marketing your event planning business<\/p>\n
Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.
\n
\nMarketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources<\/p>\n
Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge [Judy Allen] on . *FREE* shipping on qualifying offers. Practical, prescriptive advice on successfully marketing your event planning business<\/b> Recent years have been tough on the event planning industry. The terrorist attacks of September 11<\/p>\n","protected":false},"author":2,"featured_media":1837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[784,587,785,582,786,584,585,586,588,246],"class_list":["post-1315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-books","tag-784","tag-business-economics-industries-hospitality","tag-industries-hospitality","tag-judy-allen","tag-special-events-planning","tag-special-events-industry-marketing","tag-special-events-industrymarketing","tag-special-eventsplanning","tag-travel-tourism","tag-wiley"],"yoast_head":"\nMarketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank\" \/>\n<meta property=\"og:description\" content=\"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge [Judy Allen] on . *FREE* shipping on qualifying offers. Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\" \/>\n<meta property=\"og:site_name\" content=\"First SEO Rank\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FirstSEORank\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-02T14:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T19:52:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firstseorank.com\/wp-content\/uploads\/2019\/03\/41Pxgvnz4ZL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"333\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FirstSEORank\" \/>\n<meta name=\"twitter:site\" content=\"@FirstSEORank\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\"},\"author\":{\"name\":\"Michael\",\"@id\":\"https:\/\/firstseorank.com\/#\/schema\/person\/6c5b38d0bf10ee05335746e30c4a6324\"},\"headline\":\"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge\",\"datePublished\":\"2018-06-02T14:40:57+00:00\",\"dateModified\":\"2018-08-07T19:52:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\/\/firstseorank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg\",\"keywords\":[\"1118514459\",\"Business & Economics \/ Industries \/ Hospitality\",\"Industries - Hospitality\",\"Judy Allen\",\"Special events - Planning\",\"Special events industry - Marketing\",\"Special events industry;Marketing.\",\"Special events;Planning.\",\"Travel & Tourism\",\"Wiley\"],\"articleSection\":[\"Marketing Books\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\",\"url\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\",\"name\":\"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank\",\"isPartOf\":{\"@id\":\"https:\/\/firstseorank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg\",\"datePublished\":\"2018-06-02T14:40:57+00:00\",\"dateModified\":\"2018-08-07T19:52:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage\",\"url\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg\",\"contentUrl\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg\",\"width\":1000,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firstseorank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firstseorank.com\/#website\",\"url\":\"https:\/\/firstseorank.com\/\",\"name\":\"First SEO Rank\",\"description\":\"We Would Love to Share More About How Our Search Engine Marketing Will Help Your Business\",\"publisher\":{\"@id\":\"https:\/\/firstseorank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firstseorank.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/firstseorank.com\/#organization\",\"name\":\"First SEO Rank\",\"url\":\"https:\/\/firstseorank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/firstseorank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2018\/05\/logo.png\",\"contentUrl\":\"https:\/\/firstseorank.com\/wp-content\/uploads\/2018\/05\/logo.png\",\"width\":500,\"height\":130,\"caption\":\"First SEO Rank\"},\"image\":{\"@id\":\"https:\/\/firstseorank.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FirstSEORank\/\",\"https:\/\/x.com\/FirstSEORank\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/firstseorank.com\/#\/schema\/person\/6c5b38d0bf10ee05335746e30c4a6324\",\"name\":\"Michael\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/firstseorank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc14ef6e3e43534881717a1a29ee935fba7201e2e40ad7fc8cb697bd809d77ad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc14ef6e3e43534881717a1a29ee935fba7201e2e40ad7fc8cb697bd809d77ad?s=96&d=mm&r=g\",\"caption\":\"Michael\"},\"description\":\"South African Christian Patriot, Humanitarian, Health & Fitness Fanatic and Carnivore. Interests are Triathlon, Flying and Sailing. I am pretty much an \\\"all or nothing\\\" guy. If I cannot do something properly, I would rather not do it at all! Go big or go home!\",\"sameAs\":[\"http:\/\/firstseorank.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank","og_description":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge [Judy Allen] on . *FREE* shipping on qualifying offers. Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11","og_url":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/","og_site_name":"First SEO Rank","article_publisher":"https:\/\/www.facebook.com\/FirstSEORank\/","article_published_time":"2018-06-02T14:40:57+00:00","article_modified_time":"2018-08-07T19:52:04+00:00","og_image":[{"width":333,"height":500,"url":"https:\/\/firstseorank.com\/wp-content\/uploads\/2019\/03\/41Pxgvnz4ZL.jpg","type":"image\/jpeg"}],"author":"Michael","twitter_card":"summary_large_image","twitter_creator":"@FirstSEORank","twitter_site":"@FirstSEORank","twitter_misc":{"Written by":"Michael","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#article","isPartOf":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/"},"author":{"name":"Michael","@id":"https:\/\/firstseorank.com\/#\/schema\/person\/6c5b38d0bf10ee05335746e30c4a6324"},"headline":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge","datePublished":"2018-06-02T14:40:57+00:00","dateModified":"2018-08-07T19:52:04+00:00","mainEntityOfPage":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/"},"wordCount":223,"publisher":{"@id":"https:\/\/firstseorank.com\/#organization"},"image":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage"},"thumbnailUrl":"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg","keywords":["1118514459","Business & Economics \/ Industries \/ Hospitality","Industries - Hospitality","Judy Allen","Special events - Planning","Special events industry - Marketing","Special events industry;Marketing.","Special events;Planning.","Travel & Tourism","Wiley"],"articleSection":["Marketing Books"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/","url":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/","name":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - First SEO Rank","isPartOf":{"@id":"https:\/\/firstseorank.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage"},"image":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage"},"thumbnailUrl":"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg","datePublished":"2018-06-02T14:40:57+00:00","dateModified":"2018-08-07T19:52:04+00:00","breadcrumb":{"@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#primaryimage","url":"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg","contentUrl":"https:\/\/firstseorank.com\/wp-content\/uploads\/2023\/11\/71Tje2kDiZL._SL1500_.jpg","width":1000,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/firstseorank.com\/marketing-your-event-planning-business-a-creative-approach-to-gaining-the-competitive-edge-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firstseorank.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge"}]},{"@type":"WebSite","@id":"https:\/\/firstseorank.com\/#website","url":"https:\/\/firstseorank.com\/","name":"First SEO Rank","description":"We Would Love to Share More About How Our Search Engine Marketing Will Help Your Business","publisher":{"@id":"https:\/\/firstseorank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firstseorank.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/firstseorank.com\/#organization","name":"First SEO Rank","url":"https:\/\/firstseorank.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/firstseorank.com\/#\/schema\/logo\/image\/","url":"https:\/\/firstseorank.com\/wp-content\/uploads\/2018\/05\/logo.png","contentUrl":"https:\/\/firstseorank.com\/wp-content\/uploads\/2018\/05\/logo.png","width":500,"height":130,"caption":"First SEO Rank"},"image":{"@id":"https:\/\/firstseorank.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FirstSEORank\/","https:\/\/x.com\/FirstSEORank"]},{"@type":"Person","@id":"https:\/\/firstseorank.com\/#\/schema\/person\/6c5b38d0bf10ee05335746e30c4a6324","name":"Michael","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/firstseorank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc14ef6e3e43534881717a1a29ee935fba7201e2e40ad7fc8cb697bd809d77ad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc14ef6e3e43534881717a1a29ee935fba7201e2e40ad7fc8cb697bd809d77ad?s=96&d=mm&r=g","caption":"Michael"},"description":"South African Christian Patriot, Humanitarian, Health & Fitness Fanatic and Carnivore. Interests are Triathlon, Flying and Sailing. I am pretty much an \"all or nothing\" guy. If I cannot do something properly, I would rather not do it at all! Go big or go home!","sameAs":["http:\/\/firstseorank.com"]}]}},"_links":{"self":[{"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/comments?post=1315"}],"version-history":[{"count":0,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/posts\/1315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/media?parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/categories?post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firstseorank.com\/wp-json\/wp\/v2\/tags?post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}