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Amazon Price: $45.00 (as of March 19, 2020 10:47 am –
With fewer human and financial resources than their conglomerate counterparts, small to midsize manufacturers continually search out creative – but frugal – ways to identify and meet the unique, ever-changing demands of their customers. The Manufacturer's Guide to Business Marketing offers a wealth of practical, low-cost, do-it-yourself marketing tools – tailored specifically for companies that need large-scale results from small-scale marketing budgets.