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Demystifying University Marketing and Recruitment Strategy – Tools and Techniques -
digital marketing 101, digital marketing overview, basics, and best practices -
Tesla's Strategy in 2020 – A comprehensive overview -
Philip Kotler: Marketing -
Exploring Strategy 10th Edition – Author Interview: Corporate Strategy -
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M_507_7367 Marketing Management in Tourism and Hospitality -
Contractor Marketing – 11 Tips | Marketing 360® -
Ep. 43: GDPR Compliance in Higher Education w/ Mark McConahay -
How to open and close presentations? – Presentation lesson from Mark Powell
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.