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Ch. 1 – Understanding Marketing Management by Philip Kotler and Kevin Lane Keller [MBA, BBA]
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Marketing Management 14th Edition
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Philip Kotler: Marketing
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Nokia, Chapter 20 of Marketing Management, 14th Edition by Philip Kotler
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Principles of Marketing Lesson 1 #1 | Customer Value in the Marketplace
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Principles of Marketing – QUESTIONS & ANSWERS – Kotler / Armstrong, Chapter 1
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Practice Test Bank for Marketing Management by Kotler 14th Edition
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marketing management audiobook by philip kotler
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Ch 1 Part 1 | Principles of Marketing | Kotler
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MGMT 2110 Chapter 1 Lecture
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.