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Business-to-Business Marketing Strategy
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Amazon Price: $173.32 $171.12 You save: $2.20 (1%) (as of March 14, 2020 12:35 am –
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.