Business Marketing: Connecting Strategy, Relationships, and Learning

by | Oct 25, 2017 | Marketing Books | 0 comments

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Business Marketing: Connecting Strategy, Relationships, and Learning

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Amazon Price: $400.00 $126.77 You save: $273.23 (68%) (as of March 14, 2020 6:25 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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